The guiding strategy in this site was to make it as easy as possible for visitors to find the information that they were seeking, while also encouraging them to get involved in the campaign. The screen design was clean, and the navigation was prominent and consistent from screen to screen.

There were separate sites for key states in the campaign. When Senator Graham and his extended family spent 10 days on vacation in Iowa, we updated the "Iowa Vacation" site nightly, including photos, a description of events, and an online postcard from a member of the Graham family.

In an innovative effort to win the support of moderate voters, the Graham campaign sponsored a truck in the NASCAR Craftsman Truck Series. To capitalize on the sponsorship, we set up a site encouraging visitors to contribute to the campaign by offering die-cast replicas of the Graham for President truck as a premium.

When Senator Graham's good friend Jimmy Buffet offered to give a benefit concert, we created a special site where supporters and fans could contribute to the campaign by signing up for the concert.