Graham for President
(campaign site has been closed)
The guiding strategy in this site was to make it as easy as possible
for visitors to find the information that they were seeking, while
also encouraging them to get involved in the campaign. The screen
design was clean, and the navigation was prominent and consistent
from screen to screen.
were separate sites for key states in the campaign. When Senator
Graham and his extended family spent 10 days on vacation in Iowa,
we updated the "Iowa Vacation" site nightly, including
photos, a description of events, and an online postcard from a member
of the Graham family.
an innovative effort to win the support of moderate voters, the
Graham campaign sponsored a truck in the NASCAR Craftsman Truck
Series. To capitalize on the sponsorship, we set up a site encouraging
visitors to contribute to the campaign by offering die-cast replicas
of the Graham for President truck as a premium.
Senator Graham's good friend Jimmy Buffet offered to give a benefit
concert, we created a special site where supporters and fans could
contribute to the campaign by signing up for the concert.
to Main Gallery Page