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Georgia Alliance for Tobacco Prevention
(Site is no longer online because the campaign is over.)


Screen capture of the Home Page from the Georgia Alliance for Tobacco Prevention site The Georgia Alliance for Tobacco Prevention was involved in a campaign to provide clean indoor air in the state of Georgia. They supported legislative efforts to ban smoking in publicly accessible buildings -- including restaurants and bars. We did a face-lift for the site and added a variety of features.

Screen capture of the rotating factoids on the Georgia Alliance for Tobacco Prevention siteTo capture the interest of visitors we added several visual teasers. In the upper left corner of each screen, we displayed "factoids" that illustrate the impact of tobacco in Georgia. These factoids were displayed randomly and changed every minute, or every time a screen was accessed or refreshed.


Screen capture of the dynamic "count up" of tobacco-related deaths and tobacco-related health costsWe also added a dynamic count of the number of people killed by tobacco-related causes and the cost of tobacco-related diseases. These numbers were updated daily, based on the yearly estimates of deaths and costs.


Screen capture of a printable fact sheet from the Georgia Alliance for Tobacco Prevention siteThe new site was more than a teaser, however. It contained a hefty set of resources for use by supporters in the effort to decrease tobacco use. These resources included hard-hitting fact sheets that were also available as printable Acrobat files, instructions for organizing a local efforts, writing letters to an editor, getting press coverage for local efforts, creating press releases, testifying at public hearings, and communicating with elected officials.

The site also gaive detailed contact information for local and state offices of the Georgia Tobacco Use Prevention Section. The site and the organization were disbanded when they were succesful; Georgia banned smoking in restaurants and in bars that also serve food.

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